Promotional products are useful, tangible items imprinted with an advertiser’s name, logo or message, designed to increase brand awareness among consumers. Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.
Do promotional Products Work?
1) 90% OF LARGE CORPORATES USE PROMOTIONAL PRODUCTS
2) $2,000,000,000p.a.THE PROMOTIONAL PRODUCT INDUSTRY TURN OVER
3) 20,000 EMPLOYEES ACROSS AUSTRALIA & NEW ZEALAND
APPA research shows:
90% of large corporates use promotional products to increase brand awareness. The next most popular reasons were: adding value to attendees at events or activities, reinforcing brand value, connecting with consumers and creating a way to stand out from competitors.
84% agreed promotional products offer value for money and 81% said the suppliers they had worked with, understood their business needs. Being proactive, creative and innovative was also highly regarded (70%+ agreed).
According to the Global Advertising Specialties Impression Study 2016:
Promotional products are one of the most high-impact, cost effective advertising mediums. Consumers who receive a promotional product will typically give them to someone else when they are finished.
Across Australasia, studies show on average that individuals have 7 promotional products in their homes and/or offices.
According to research conducted by Promotional Products Association International (PPAI) based in the US, recipients of promotional products have a significantly positive opinion of a business through:
Increase in positive overall image
More positive perception of the business
Higher likelihood of recommending the business
Higher likelihood of patronising the business
58% of respondents keep a promotional product anywhere from one year to more than four years.
Endless array of options – with hundreds of suppliers across Australia and New Zealand, there are thousands of promotional products that can fit any budget. Having a variety of options allows for greater flexibility when planning out a marketing campaign of any size.
Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products?